Ko Pa Se
Clients:
Category:
Date:
Clients:
Category:
Date:
YouTube Growth Strategy for Ko Pa Se
At Zevenstone, we specialize in transforming digital platforms into powerful engines for growth and engagement. Partnering with Ko Pa Se, a YouTube channel dedicated to inspiring and entertaining audiences, we aimed to elevate their channel’s reach and impact.
Client / Project Overview
Channel Name: Kopase
Region: Tamil Nadu, India
Niche: Progressive Politics, Civic Education, Public Discourse, Politics, Economy, Social Issues
Mission: To build a community-driven platform for social justice, civic participation, and policy awareness in Tamil Nadu.
How It Started
Two years ago, the Ko Pa Se channel started with a powerful vision but lacked consistency and structure in its content strategy. With no regular posting schedule and limited optimization, the channel struggled to gain traction despite having meaningful content.
That’s when our team stepped in. We introduced a consistent publishing calendar, optimized every video for SEO, and built a content system around high-impact storytelling, regional relevance, and community engagement.
Where We Are Now
- 2,000+ Videos Published
- 32,786,274 Total Views
- 1M+ Impressions Reached
- 85,000+ Engaged Subscribers
This transformation reflects more than just numbers—it represents a growing movement for civic awareness and political engagement in Tamil Nadu.
Objective / Goal
- Grow subscribers and views
- Improve watch time and retention
- Increase visibility in search and suggested videos
- Monetize the channel and increase revenue
- Improve CTR rate
- Overcome political apathy among younger audiences
The Challenge
- Inconsistent posting schedule
- Poor CTR (Click-Through Rate)
- Lack of SEO-friendly titles, thumbnails, and descriptions
- Low subscriber growth despite high-quality content
- Political apathy among younger audiences
- Misinformation and polarized discourse in digital spaces
- Difficulty reaching rural and semi-urban audiences
- Need for consistent, SEO-friendly video structure
- Notification delivery issues
- High competition from news channels and indie creators
- Past channel terminations
Team / Stakeholders
- Political Content Strategist
- Video Editor / Director / Graphics Designer / Animator
- On-Camera Hosts / Interviewers
- Community Outreach Coordinator
- Social Media Manager
Strategy & Implementation
Content Strategy
- Explainers on current policy debates
- Interviews with activists and professors
- Field reports from local protests
- Animated shorts on constitutional rights
- Reaction videos to political events
- “Ungaluku Theryuma” political series
- Satire shows, Q&A sessions, polls
- Political daily news and fact-checks
SEO & Distribution Strategy
- Trending keywords in Tamil + English
- Subtitles for reach
- Cross-publish on Reels, Facebook, ShareChat
- Emotional thumbnails
- Audience targeting per video
Community Engagement
- Open comments for discussion
- Use Community Tab and polls
- Livestreams around major events
- Involve local youth leaders
Tools Used
- Video Editing: Premiere Pro / After Effects / Final Cut Pro
- Thumbnails: Canva / Photoshop
- Analytics: YouTube Studio, Google Trends
- SEO: TubeBuddy, VidIQ
Timeline / Execution Plan
| Phase | Activities |
|---|---|
| Month 1 | Channel audit, content themes, branding refresh |
| Month 2 | Launch “Progressive Lens Tamil Nadu” series |
| Month 3 | Livestream + interviews |
| Month 4+ | Weekly publishing + multilingual outreach |
Results / KPIs
- Subscribers: 1,200 → 5,000 in 3 months
- Views: +350%
- Watch Time: +400 hours
- 3 videos crossed 10K views
- Monetization in 60 days
- Subscriber Growth: 2,000 → 7,000
- Top Video: 58,000+ views
- Engagement Rate: Avg. 7%
- New Community Members: +1,200 via YouTube & WhatsApp
Challenges & Solutions
| Challenge | Solution |
|---|---|
| Censorship/Flagging | Fact-based, referenced content with disclaimers |
| Low youth reach | Shorts + reels strategy with student influencers |
| Content fatigue | Weekly themes + monthly digest series |
Key Learnings / Insights
- Faith-based short reels had 2x retention vs. sermons
- Posting at 7:30 PM IST got the best engagement
- Localized, story-driven content works best
- Subtitles help reach across language groups
- Encouraging civic action increases impact
Visuals / Screenshots
Future Recommendations
- Launch a Ko Pa Se Podcast
- Collaborate with other progressive Indian YouTubers
- Start a “Kopase Campus Voices” student series
- Apply for Google News / YouTube Nonprofit support
Conclusion
Ko Pa Se’s growth proves that authentic, story-driven political content can cut through noise and engage even disengaged audiences. With a sharp rise in subscribers, watch time, and community participation, the channel is now a leading voice for civic awareness in Tamil Nadu. The next step? Expand with podcasts, student-led content, and deeper collaborations to amplify impact statewide.
